Silky Smooth
Making a yacht rock
Bringing a sense of adventure and bold fun to a maritime lifestyle brand. The challenge was to feel high-end and polished without being stuffy. Sign-writing and street art combined with nods to high performance motorsport build a brand aesthetic that is vibrant and ready to rock.
The rope knot icon is actually a double ‘S’ for Silky Smooth. The ornamentation has a pirate spirit of adventure with a street art/signwriting style execution.
Square patches based on semaphore flags and patterns lending a neon twist to exotic old-world textures.
